First off, giving mention of the candidates. From the Democrat campaign front-runners we have Hillary Clinton (New York) former US Secretary of State as well, as Bernie Sanders) also from New York and a US Senator.
For the Republicans we have Ted Cruz From Texas,another US Senator along with Governor John Kasich from Ohio and Donald Trump a Businessman from New York.
Of Course there are other Third Party Candidates and Independent Candidates, but for the purposes of this discussion as it relates to PR and reputation management we will just focus on these five presidential campaign front-runners.
Next lets ponder of popular slogans that represent the public persona of each candidate.
Hillary Clinton – “Our goal is not to deter and contain ISIS but to defeat and destroy ISIS”.
Bernie Sanders – “We have got to be as aggressive as we can in destroying ISIS but we have to learn the lessons of the past, and that means we cannot do it alone.”
Ted Cruz – “You don’t get rid of the bad guy by getting rid of guns. You get rid of the bad guy by using our guns.”
John Kasich – We can’t wait any longer to build a military coalition that wipes them out, degrades and destroys them.”
Donald Trump -“I assume when I pick up my phone that people are listening to my conversation anyways,if you want to know the truth.It’s pretty sad commentary. But I err on the side of security.”